Nick is a practicing hands-on SEO expert since 2003.

He led SEO efforts at High Point Insurance (Now Plymouth Rock), Esurance and Rocket Lawyer before starting his SEO agency, Optics In, in 2019.

Nick and his team provide SEO strategy and execution for small businesses in various sectors, including finance, technology, & cannabis.

Nick co-authored When Search Meets Web Usability, a book about SEO and web usability, in April of 2009. He also taught a masters-level class on User Experience at NYU and has presented at SMX in Germany and ClickZ in San Francisco.